Author : Esther T. Hedman

Metal shelving runs the length of the narrow room, stacked with grey boxes that hold decades of Nokia’s design experiments. The air is cool, the space tight and the hum of the climate system is...

Could consumption and manufacturing be tempered simply by avoiding overproduction in the first place? And what if retailers had precise, real-world data about which products would truly resonate with shoppers, allowing them to produce just...